Digital marketing and advertising play a key role for a company’s development and growth in today’s world. Enabling unprecedented global reach, direct interaction with customers, the ability to measure and analyse results in real-time, as well as providing cost-effectiveness and flexibility to adapt to market trends and consumer needs, these strategies have become pillars of business success in the digital age.
Considering their potential to boost the development of the Cultural and Creative sector in the Caribbean to access new markets, the UNESCO programme Transcultura: Integrating Cuba, the Caribbean and the European Union through Culture and Creativity, funded by the European Union, organised the online debate Leveraging Digital Marketing and Advertising Business Models in the Caribbean and Europe, held on 22 November 2023, in collaboration with Gaasly: European Digital Marketing Agency and Advertia Digital.
