Believe artist services:
Propelling artists to the top.
At this tier, artists are provided with advanced marketing and promotion services with long-term campaign commitments and global artist development strategies.
This phase offers artists a unique incubation period before they enter the “unicorn” stage.
The primary objective is to propel artists into joining the country’s list of Top 20 artists.
At this stage, the management ratio involves 30% AI system management and a substantial 70% from the digital marketing team, focusing on each artist’s fit in market segments, potential endorsements and concert profiles.
Believe also sponsors music video production without creative restrictions, provided artists deliver quality work.
Sentric System: Managing artists’ incomes
The Sentric System manages artists’ incomes by collecting copyright revenue when a song is used in any other channel, both locally and internationally.
Believe Digital Thailand stands out by using its own technology to meticulously manage artists’ data. The company combines human expertise with data analysis to understand target audiences and devise development strategies.
Currently, Believe Digital has a network spanning 54 countries and is continuously expanding.
“Believe Digital’s core value is to respect the artist’s identity, which means, it will not intervene, confine or checklist artists into a specific promotional framework, even if it means achieving success. Instead, Believe Digital will prioritise the personality, preferences, and comfort of the artist to plan and work,” Somwalee elaborated.
Believe Digital Thailand’s ‘3Cs + T’ principle.
Believe Digital Thailand sticks to the following principles to take care of and promote artists under its wing. The principles are:
• CONSENT: Believe must gain consent from artists in any activities
• CONTROL: Artists have absolute power over their work and manage their own benefits related to their work
• COMPENSATION: Artists receive a fair share from producing and developing their work through AI technology from Believe
• TRANSPARENCY: Believe’s core value is managing artists’ earnings using accurate technology to scan for fake streaming, ensuring transparency at every step
Believe, a leading company specialising in music management in the digital streaming sector for 17 years, is headquartered in France and listed on the Stock Exchange for tech companies in Luxembourg.
In Thailand, Believe Digital has been operating for 10 years with several renowned artists under its wing, including BOWKYLION, Kong Huayrai, Ble Patumrach, Jintara Poonlarp.
“Believe was born to be a distributor that helps connect artists to the streaming platform with a precise AI system,” said Somwalee.
However, she added, success still lies in the hands of the artist and their consistency in producing good work.
