Being part of Spotify’s playlists is a tactic to boost visibility and expand a fan base. One Submit has introduced a method that uses Spotify ads to trigger Spotify algorithmic playlists and increase streams, for artists.
Triggering Spotify’s algorithm, a groundbreaking ad campaign by One Submit ensures that an artist’s music receives a number of plays based on their budget, using only Spotify ads. Essentially, the strategy involves running a Spotify ad campaign until the artist reaches the guaranteed stream count outlined in their campaign.
This new promotional plan, set to launch in June 2024, is news for artists producing their music and looking to promote it on Spotify. All plays are genuine organic and adhere to Spotify’s terms of service while also potentially influencing Spotify’s playlists. Artists will receive a report from Spotify Ads once the campaign concludes. The service, which offers music promotion and digital marketing, is currently undergoing beta testing. Is accessible to a select group of artists at this time.
The latest Spotify ad plan offers five benefits;
- Musicians don’t have to worry about creating Spotify ads or navigating the system. The service handles all the lifting for you.
- The service targets audiences by country and similar artists.
- The unique Spotify ads significantly yield outcomes for the money invested compared to normal Spotify ad campaigns.
- This innovative strategy of using Spotify ads facilitated by One Submit has a tendency to activate Spotify’s algorithm, resulting in increased visibility for artists connecting with music enthusiasts and potentially gaining exposure on editorial playlists.
- Once an artist’s new track is featured on playlists, streams continue to grow even after the campaign concludes, fostering long-term growth and audience growth for new Spotify listeners, and also reaching out to existing listeners.
- Organic streaming assured through means in accordance with Spotify’s terms and conditions.
Anthony Vega’s Case Study
A specific example showcasing these results involves Anthony Vega in a case study presented by One Submit, a music promotion platform. With a $135 campaign budget, the platform successfully secured placement of a track on Discover Weekly algorithmic playlists, six years after its release. The initial target of 5,000 streams was surpassed significantly by over 16,000 streams within a month following campaign completion.
The track was included in the Discover Weekly playlist. Has garnered 7,580 plays so far. Its continued play post promotion underscores its significance.
What makes this achievement noteworthy?Many current services do not provide growth for artists. Typically, when a promotional campaign ends or a song is removed from a playlist, streaming activity ceases, resulting in a decline in the song’s popularity. However, One Submit offers an approach where algorithmic playlists often lead to growth for artists.
What makes algorithmic playlists special?
Unlike curated playlists by humans or user generated playlists, algorithmic playlists are automatic. Regularly updated based on user data and music details. These personalised playlists cater to individual Spotify users by considering factors like listening history, skipped tracks, and more.
Sophisticated machine learning algorithms analyse user behaviour and music preferences to make recommendations. As users interact with the playlist (liking, skipping songs), the algorithm refines its suggestions over time.
Algorithmic playlists play a role in helping users discover music that aligns with their tastes, expanding their musical horizons. Some algorithms even take into account factors like time of day, location, or device type to provide customised recommendations.
Getting featured on a playlist curated by an algorithm can help attract new listeners, garner likes, and bring in streams effortlessly for the artist.
Some popular algorithm driven playlists on Spotify include:
Spotify manages a few algorithmic playlists, each playlist has a different flavour and behaviour.
1. Discover Weekly;
This playlist introduces 30 songs every Monday tailored to your music preferences. It offers a blend of releases and timeless tracks making it a great way to discover artists that resonate with your taste. Discover Weekly is updated every Monday providing users with songs tailored to their tastes. Many users enjoy Spotify’s Discover Weekly playlist because it helps them discover music they truly like. The playlist stands out by offering a selection of songs based on your music preferences and listening habits. By analyzing user data Spotify creates a mix of tracks and new discoveries making the listening experience engaging and enjoyable.
2. Daily Mix:
Consists of playlists featuring your songs alongside tracks that align with your listening habits. These mixes are personalized based on your music history akin, to having a customized radio station for you.
3. On Repeat:
For those tunes or albums you can’t get enough of On Repeat compiles music based on your listens.
4. Spotify Radio:
This feature allows you to create a music stream based on a song, artist, album, playlist or podcast you enjoy. The radio mode continuously selects songs that complement the choice without interruption.
5.Release Radar:
This playlist features releases from artists you follow or listen to. It gets updated every Friday.
6.Repeat Rewind:
A collection of songs that you used to listen to a lot in the past but have not played recently.
7. Time Capsule:
A nostalgic playlist filled with top hits from your teenage years.
What’s the fuss with Discover Weekly
For artists looking to get featured on playlists, like Discover Weekly, regularly releasing music can increase their visibility on Spotify.This feature helps Spotify learn about the type of music you create. Whoever enjoys it increases the likelihood of it being included in Discover Weekly playlists. For up-and-coming musicians with thousands of followers or more, having a strong online musical presence can enhance their chances of getting noticed by the algorithm. Interactions like likes, new followers and especially saves from your audience can also boost your visibility.
Final Words
In conclusion, algorithmic playlists serve as a tool for artists to introduce their music to listeners with minimal effort, on their part. The innovative strategy introduced by One Submit and its capacity to facilitate Spotify promotion could potentially revolutionize how artists achieve growth in their Spotify catalog
