Drive any freeway in DFW, and you’ll see billboards trying to sell you something.
But there are 16 billboards out there this week that are trying to give something back. The Crayola artwork was done by three local students in the 1990s and early 2000s.
“We want to find these folks,” Crayola Executive Vice President for Brand Marketing and Experiences Victoria Lozano said.
“We want to reunite them with these amazing mementos. It is rightfully theirs. It is a celebration of their creativity, and they really should have it.”
The DFW area billboards feature ‘Up Close’, a tropical drawing done by a then 8-year-old student named Sarah who went to the Episcopal School of Dallas; ‘Crockman of Steel’, a drawing of a gator and man done by a 5th grader named Pedro; and ‘Martha the Famous Clown’, done by a 4th grader named Bianca. Both Bianca and Pedro went to Gilbert Cuellar Elementary School in Dallas.
“It’s a moment in time, right? It is a snapshot of what that child was thinking,” Lozano said of the drawings.
“This campaign really looks to raise that awareness among parents to start that bigger societal conversation around the critical importance of childhood creativity.
The billboards will run in DFW through July 7. You can view the full gallery of artwork from across the country that Crayola is trying to match to young artists. If you recognize any of the artwork or know the artists, Crayola wants to hear from you! You can click here to claim artwork.
