MBW’s Stat Of The Week is a series in which we highlight a data point that deserves the attention of the global music industry. Stat Of the Week is supported by music data analytics firm Chartmetric.
Spotify has been publishing Loud & Clear stats in recent weeks that show the value of royalties generated on its platform by artists from various individual markets last year.
Today (Wednesday, May 28), Spotify revealed that artists frommacross the EU region generated over €1.7 billion (USD $1.83bn) on Spotify in 2024, a 15% year-on-year increase. According to Spotify, that €1.7 billion figure for 2024 was nearly double the total of 2020 and more than triple that of 2017.
Spotify noted on Wednesday that 2024 was the second year in a row that the streamer “captured artist royalty payments from across Europe at large”.
Spotify released other stats as part of its EU-specific Loud & Clear data set, including that over 17,000 European artists generated over €10,000 ($10,800) on its platform last year, with more than 27,000 European artists generating over €5,000 ($5,400).
Spotify claims that it “continues to enable artists across Europe to make a living from their art”.
“In 2024, EU artists generated a record-breaking €1.7 billion on platform alone – a figure that has almost doubled since 2020.”
Federica Tremolada
Meanwhile, Spotify’s EU report also highlighted a significant level of localized listening in Europe itself. Spotify says that 44% of all royalties generated in the EU were from EU artists in 2024 – the highest level since the platform’s data records began (2017-2024).
Furthermore, over half (57%) of all royalties generated by EU artists in 2024 were by artists who perform in a non-English language. Spotify reported that this was also the highest the platform has seen since its records began (2017-2024).
Spotify reports that seven of the top 10 performing languages on its platform are European languages: Spanish, German, Portuguese, French, Italian, Dutch and Swedish.
As reported last week, for the first time, Italian-language music joined the “$100 million-plus” club last year, that is, those languages whose music generates at least $100 million in royalties per year.
Spotify also highlighted a bunch of stats from key European markets, including:
France
Spotify reports that the number of French artists who generated over €100,000 ($108,000) in royalties from Spotify alone in 2024 has more than quadrupled since 2017, and more than tripled since 2018.
French artists were also responsible for 70% of the tracks that were featured on Spotify France’s Daily top 50 in 2024, highlighting the ongoing trend of localized listening preferences in the market.
Germany
In 2024, German artists were discovered nearly 6.9 billion times on Spotify, according to the platform, “with over half of all royalties generated in 2024 being independent artists or labels”.
Spotify reported earlier this month that royalties generated by German artists on Spotify reached $520 million in 2024, up 17% YoY.
Belgium
Spotify has also released market-specific stats for Belgium, reporting that over 80% of all royalties generated by Belgian artists on Spotify in 2024 were from listeners outside of Belgium.
The platform also reported that Belgian artists were discovered by first-time listeners over 600 million times on Spotify last year.
Denmark
According to Spotify, 192 artists across Denmark generated more than 500k DKK (USD $72,505) in royalties from Spotify alone in 2024.
Danish artists also generated over 334M DKK (USD $48.4m) in royalties from Spotify alone in 2024 – a number that Spotify reports has nearly doubled since 2017 and increased by 8% YoY from 2023 to 2024.
“Europe and European creators are a crucial part of Spotify’s DNA. That is why we’re delighted to celebrate Spotify’s European Loud and Clear data for the second year running – providing artists and creators across the EU and the world transparency around the economics of music streaming.”
Federica Tremolada
Commenting on the latest stats, Spotify’s General Manager of Europe, Federica Tremolada, said: “Europe and European creators are a crucial part of Spotify’s DNA. That is why we’re delighted to celebrate Spotify’s European Loud and Clear data for the second year running – providing artists and creators across the EU and the world transparency around the economics of music streaming.
“In 2024, EU artists generated a record-breaking €1.7 billion on platform alone – a figure that has almost doubled since 2020. We’re also excited EU creators are continuing to transcend global borders, with over half of all royalties generated by EU artists that perform in a non-English language.
“As General Manager for Europe, I am especially proud of the progress we’ve made for female creators. Streams of female European artists have soared—up 83% globally over the past four years—and through our EQUAL program, more than 200 European female artists have gained vital visibility, mentorship, and support. These aren’t just numbers; they represent real women, real dreams, and a real shift in what it means to have a voice in this industry.”
“Being the first and only streaming service to share data on artist remuneration, our European Loud and Clear data is a core example of how streaming continues to empower European artists and creators to surpass geographical confines – to grow global fanbases, awareness and success.”
Elsewhere, according to Spotify, European artists were discovered almost 28 billion times on Spotify in 2024, globally.
Meanwhile, more than 52,000 EU artists were added to editorial playlists in 2024, up 4% YoY.
In total, Europeans listened to European artists 351.66 billion times in 2024, according to Spotify.
Also, close to 830 million user-generated playlists in the United States in 2024 integrated European artists, followed by Mexico (more than 183 million playlists), and Brazil (close to 148 million playlists).
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