BTS’ Jimin has taken over TikTok for his new album “MUSE” and it represents something big for artists on the platform.
BTS fans can now dive deep into the world of BTS’ Jimin with TikTok’s brand new #Jimin_Who hub. This immersive in-app experience celebrates the release of Jimin’s highly anticipated sophomore album, “MUSE”.
The TikTok takeover offers fans worldwide a chance to unlock exclusive content and engage with the music in exciting ways. It represents TikTok’s huge efforts to promote artists with even more emphasis in the last year.
In just the last few months, TikTok launched a new feature that bonds artists and fans with Billie Eilish and gamified the TikTok app for Taylor Swift fans. In the last year, TikTok’s emphasis on boosting the artists – whose music is integral to TikTok content – has seen the launch of new Artist Accounts with a wealth of tools for artists.
At the start of the year, TikTok were made to promise more opportunities for artists on their platform. After their licensing deal with the world’s biggest label (Universal Music Group) fell through, they renegotiated a new deal that involved an emphasis on musicians.
It seems that TikTok have been making good on their promise with the exciting new artist experiences on TikTok and evolving artist tools.
How artists of all sizes can boost their career with TikTok
TikTok represents a huge opportunity for artists with a global reach and viral potential. Artists can upload their songs to TikTok’s music library, opening their songs up for use in the videos of creators around the world.
Uploading to TikTok is entirely free with RouteNote. Artists can upload unlimited songs to TikTok’s audio library for discovery by TikTok users. Their songs can then be freely used in videos, gaining exposure and revenue every time a video uses their songs.
Sign up for free to distribute music worldwide at www.routenote.com.
