Kay Beauty, co-founded by Katrina Kaif and Nykaa, introduces Kreate with Kay Beauty – a heartfelt initiative designed to inspire and uplift the next generation of beauty professionals. Born from the brand’s desire to give back to the ‘Kommunity’, which has been an integral part of its journey, Kreate champions aspiring makeup artists who possess incredible passion and talent but haven’t always had the opportunity or resources to turn their dreams into reality.
Katrina Kaif celebrates five incredible artists with ‘Kreate With Kay Beauty’ on International Women’s Day 2025
Through professional training at the prestigious Daniel Bauer Hair & Makeup Academy, along with mentorship and real-world experience, Kreate aims to equip these talented individuals with the skills, confidence, and support they need to grow as professionals and build lasting careers in the beauty industry.
After a thoughtful and transparent selection process, conducted with the support of the Salaam Bombay Foundation, five talented artists were chosen from a pool of numerous applications. Following careful consideration and in-depth conversations with each candidate, they were invited to be part of this journey, marking the beginning of a new chapter filled with learning, growth, and possibility. Over six months at the Daniel Bauer Hair & Makeup Academy, the selected makeup artists underwent an intensive program designed to build both their technical expertise and professional confidence.
Katrina Kaif, Co-Founder of Kay Beauty, shared, “Since the beginning of Kay Beauty, my vision has always gone beyond just makeup. We wanted to build a kommunity that encourages self-expression, inspires confidence, and makes the beauty industry more inclusive. We wanted to create a platform where talent is nurtured and opportunities are accessible to all. ‘Kreate with Kay Beauty’ was born from this vision, offering aspiring artists a chance to turn their passion into a profession. Seeing these artists refine their craft, step into their potential, and embrace their dreams has been truly inspiring. With the right platform, dedication, and perseverance, success naturally follows. We are excited to see where this journey takes them and can’t wait to witness their incredible growth”.
Adwaita Nayar, Executive Director, CEO Nykaa Fashion and Head of Owned Brands, said “At Kay Beauty, our core belief has always been to harness the power of our platforms to create meaningful change. Kreate with Kay Beauty is a natural extension of our ongoing commitment to beauty with a purpose. We recognize the vast, untapped talent pool in India, and through this CSR initiative, we aim to empower these exceptional women by providing them with the skills, confidence, and opportunities to thrive in their careers. This is just one of the many ways we strive to make a lasting, positive impact on the beauty industry”.
Kreate is the latest chapter from #Kare, Kay Beauty’s CSR initiatives, which have focused on creating meaningful impact since the brand’s inception.
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