Pacsun launches Pac Artist Network Series with capsule by LA-based artist

Pacsun has announced the launch of the Pac Artist Network Series, kicking off with a collaboration with Los Angeles-based artist Kelly Malka. 

The new initiative will feature limited-edition capsule collections designed by up-and-coming artists. Malka is known for her vibrant and playful style that embodies the spirit of her hometown.

The collection features iconic Los Angeles landmarks illustrated in her distinctive, lively style. Her work is deeply influenced by her Jewish Moroccan heritage, enriching her designs with cultural depth. Atrbute, a global talent agency representing leading illustrators and artists, facilitated the connection with Malka.

“The Pacsun Artist Network Series is a celebration of emerging creative talents in fashion and art, which are core pillars of Pacsun,” said Richard Cox, VP of men’s and global partnerships at Pacsun.

“Working with artists like Kelly Malka allows us to bring innovative designs to our community and beyond, as an extension of our Pacsun Collective, the community-based creative group that helps to co-create our brand.”

The Pac Artist Network Series is a natural progression following the success of Pacsun’s 2024 Festival Campaign, which focused on young musical talents and their original music.

“I’m thrilled to be partnering with Pacsun and Atrbute on this project,” added Malka. “It’s an incredible opportunity to share my art with a wider audience and celebrate the beauty of Los Angeles through fashion.”