Who are going to be the big hits of 2024? No, ‘Mariah Carey and Brenda Lee in December’ isn’t going to pass muster as a clever prediction. Even if it’s true.
Apple’s Shazam is one of the entities with access to huge amounts of data to try to make less-obvious forecasts, and yesterday it published its predictions for 2024.
Besides a 50-track playlists of artists poised for success, it highlighted five who it thinks have “global breakthrough potential”.
They are: Nigerian singer-songwriter Emoseh Khamofu (aka Bloody Civilian); LA hip-hop duo Flyana Boss; British artists Kenya Grace and The Last Dinner Party; and K-Pop group Riize.
However, Shazam has also identified five artists who it tips for big things on a regional level: Aupinard from France; Jacoténe from Australia; Sira from Germany; Sukha from India and Yarge from Venezuela.
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