With the debut of Billboard Philippines’ Top Philippine Songs Chart, it’s clear that the local music industry is thriving at full force.
Several entries on this week’s chart data showcase the dominance of local labels like Star Music, Tarsier Records, Viva Records, O/C Records, Sony Music Philippines, and numerous independent artists within the Top 25 songs ranked throughout the country.
Star Music and its subsidiary Tarsier Records currently occupy eight of the twenty-five spots on the chart and have a consecutive hold on the entire top five. Maki and BINI stand out as the representatives of both labels, with the latter having six tracks falling within the top eleven of the chart. Maki has “Dilaw” at the highly-coveted No. 1 spot, while “Saan?” makes its chart debut at the No. 16 position.
On Viva Records’ end, Arthur Nery enters the chart at No. 13 for his 2021 single “Take All The Love,” while Cup of Joe and Janine Tenoso‘s viral hit single “Tingin” stands at No. 19 on the charts. Also present is Rob Deniel‘s endearing single “RomCom,” which holds the penultimate No. 24 spot. The label’s subsidiary, O/C Records, makes an entry on the charts at the No. 22 spot with Adie and Janine Berdin‘s “Mahika,” while Sony Music Philippines’ is represented by O SIDE MAFIA, BRGR, and Al James’ “Kunan Mong Pic” at the No. 14. position.
Yet beyond the hold of the major labels, several independent artists and labels occupy the rest of the Top Philippines Songs chart. TJ Monterde’s steadily rising track “Palagi” ranks highly at No. 6, while indie hip-hop artists like Downtown Q Entertainment‘s Hev Abi, Kristina Dawn, and gins&melodies, Young God Records’ Hellmerry, GhostWorldwide’s Realest Cram & CK YG alongside Young Blood Neet, and Flow G also settle themselves in a considerable amount of positions.
With their strong hold on the charts, it is evident that Star Music and Viva Records have a clear understanding of what Filipino listeners are fond of. Aside from both labels’ ability to distribute and market their artists’ music effectively, their aptitude to pair up their artists with local producers who are attuned to the tastes and preferences of Filipino listeners allows them to showcase the nuances of Filipino music trends — enabling them to produce hits that resonate deeply with varied listeners across the Philippines.
The music of BINI and Maki in particular has demonstrated a mass appeal with the public, which has found life beyond streaming and digital platforms within social media trends and cultural discussions that have solidified their resonance beyond being chart-toppers.
However, amidst the dominance of major labels like Star Music, independent artists — particularly those in the hip-hop genre — have carved out their own niche and are making significant strides on the music scene, as seen from the results of this week’s charts. Unlike mainstream artists who benefit from the backing of large labels, independent hip-hop artists thrive on their creativity, authenticity, and direct connection with their audience. Their grassroots approach not only allows them greater artistic freedom, but also enables them to directly engage with fans who appreciate their unique style and perspectives.
Furthermore, the rise of independent hip-hop artists underscores a broader shift in Filipino music consumption habits, wherein audiences are increasingly seeking out diverse voices and unconventional sounds. This growing trend reflects a desire for music that speaks to personal experiences, social issues, and cultural identity, resonating deeply with Filipino listeners who have the desire to do things on their own terms.
While Star Music maintains its dominance on the Billboard Philippines’ Top Philippine Songs chart through its extensive resources and understanding of mainstream tastes, independent hip-hop artists are forging their own paths by championing innovation, authenticity, and direct engagement with their audience. The result of this dynamic ecosystem not only enriches the Philippine music landscape –– but also ensures a vibrant and diverse array of musical expressions that continue to captivate and inspire Filipino listeners nationwide.
Check out this week’s Top Philippine Songs chart here.
