We’re living in a time where hundreds of years of recorded music from all across the globe is instantly accessible. Load up a screen while bleary eyed and hungover on the sofa and you can instantly hear performances of millenia-old ancient folk songs from South America or an experimental club track made in Outer Mangolia which has been uploaded to SoundCloud. With that in mind, are you really going to let the autoplay function of your DSP of choice dictate what you listen to? The amount of music you can explore is more diverse and more readily available than ever before. And much of the most interesting and unusual stuff is being made by unsigned artists. While major labels play it safe and serve up new albums from the same best-selling artists and refuse to take risks, get out there and see (and hear) the world.
Supporting unsigned music is not just about exploring new sounds; it’s about championing creativity, authenticity, and emerging talent. By engaging with unsigned musicians and discovering their work through platforms, communities, and curated playlists, you can play a pivotal role in shaping the future of the music industry. So, take the plunge, dive into the world of unsigned music, and uncover the hidden gems waiting to be heard. Your support may just be the catalyst for the next musical revolution.
On 30 November, selected artists will be invited to perform at Amex Gold Unsigned in front of a capacity crowd of fans and music industry professionals, along with a DJ set from Mike Skinner. Get your own tickets for what will be an amazing night at the Amex Gold Unsigned event here!
