Finding artist representation isn’t a walk in the park. It can feel like a tightly-knit world with exclusive contracts and gatekeepers manning the doors. Many will be patiently knocking on the door to no avail, or if you do get let in, finding representation that reflects your style, genre and ethos is the next hurdle.
However, thanks to the liberation of the art world through platforms like Instagram and TikTok, artists are being scouted directly by clients – without the middleman. Nowadays, the definition of who is seeking representation is broad and varied; you might be a fine artist being approached for a commercial project; you might be an artist who’s active on TikTok or Patreon; or you might be a commercial artist. You may also not need an agent full-time, and are looking for a relationship that’s a bit more ad-hoc. Either way, the landscape of artist representation is changing and it’s shifting towards more freedom and flexibility.
Powered by The Jacky Winter Group – an artist representation platform established in 2006 with offices in London, New York and Melbourne – Choreus is a platform providing a flexible model for artist representation. Traditional methods have long been built on exclusivity and, in contrast, Choreus offers artists a more customisable approach through its platform and resources, empowering them with the ability to choose the level of support they need on a non-exclusive, per-project basis. This shift gives artists the autonomy to design their own career path, and tailor it to their own requirements. So for those currently seeking or thinking about representation, or looking for expertise on pricing, licensing, negotiating and project management – all the less glamorous bits – then you have stumbled on the right place.
