TikTok is rolling out its artist analytics platform globally, two months after launching a limited beta version that was quietly tested with a select group of artists.
The video-sharing platform announced Tuesday (June 3) that TikTok for Artists, which provides performance data and promotional tools, is now available in 26 countries, including the US, the UK, Germany, France, Canada and Mexico.
The platform was previously accessible only to a small group of artists during its testing phase. In April, it rolled out in five markets: Australia, Indonesia, Japan, New Zealand, and South Korea.
TikTok for Artists offers daily analytics dashboards showing how songs and posts perform on the social media app, including view counts, engagement metrics, and demographic breakdowns of followers including self-declared gender, age and language.
Artists can track which tracks generate the most user-generated content and monitor completion rates for their posts.
The feature also offers a Pre-Release campaign tool that allows musicians to promote upcoming albums before they drop. The tool offers fans the ability to save the albums directly to Spotify or Apple Music, where they become available as soon as they are released.
“with the launch of TikTok for Artists, all tiers of artists will gain insights on TikTok that they can use to take their careers to a whole new level.”
Tracy Gardner, TikTok
The feature is similar to analytics services from streaming platforms like Spotify for Artists and SoundCloud for Artists.
The tool requires a certified TikTok Artist Account to access the platform. It then allows artists to grant access to their teams and record labels. The service provides step-by-step guides for using TikTok’s tools and features.
Tracy Gardner, TikTok’s Global Head of Music Business Development, said: “TikTok is already well known for being the world’s best platform for music discovery and promotion, and with the launch of TikTok for Artists, all tiers of artists will gain insights on TikTok that they can use to take their careers to a whole new level.”
“We built the platform to give artists transparent access to useful, actionable data about their music and their fans, to help them better engage with the TikTok community and supercharge their careers both on and off the platform.”
Jordan Adetunji, who has 650,000 TikTok followers, said: “TikTok for Artists is a game changer. It has so much information about my music, my followers, and how they’re using my songs in their posts. And it’s brilliant that I can give access to my team who can also use the data to help us plan our campaigns.”
“TikTok for Artists is a game changer. It has so much information about my music, my followers, and how they’re using my songs in their posts.”
Jordan Adetunji, TikTok Artist
Australian artist Cyril Riley, with 750,000 followers, said: “My team and I rely on TikTok for Artists daily, sometimes even hourly. In such a rapidly evolving industry, it’s crucial for us to consistently monitor and review the analytics of my account.”
The latest offering marks TikTok’s latest artist-focused feature. The platform has been helping out artists launch their albums with campaigns that include in-app experiences.
Last week, TikTok hosted an invite-only event for Miley Cyrus’ fans at Chateau Marmont in Los Angeles. The event, part of TikTok’s campaign for the artist’s Something Beautiful album launch, brought together fans Cyrus had discovered through TikTok content.
TikTok also executed similar promotional strategies for Jin of BTS, Damiano David of Måneskin, and a posthumous Avicii release. Earlier collaborations included campaigns with Tate McRae, Lady Gaga, Selena Gomez & Benny Blanco, Billie Eilish, Rauw Alejandro, Post Malone, Sabrina Carpenter, Coldplay and ROSÉ. The platform also launched an in-app experience for Taylor Swift’s album The Tortured Poets Department.
“My team and I rely on TikTok for Artists daily, sometimes even hourly. In such a rapidly evolving industry, it’s crucial for us to consistently monitor and review the analytics of my account.”
Cyril Riley, TikTok Artist
These efforts come as TikTok’s presence in the US remains in limbo. Almost a month ago, US President Donald Trump indicated he’s willing to further extend the deadline for TikTok’s potential ban in the US.
The ByteDance-owned video-sharing platform has been operating under a series of reprieves since January, when legislation signed by former President Joe Biden mandated the Chinese parent company to divest its US operations or face a nationwide ban.
Trump has already extended the deadline twice through executive action, pushing the current due date to June 19.
Music Business Worldwide
