Visual artist Aundraj Jude on why mixed reality ads won’t just be a passing fad
In recent years, the landscape of advertising has undergone a transformative shift. One emerging trend that has captured the attention of marketers across the Asia-Pacific (APAC) region is fake out of home (FOOH), or, mixed reality advertising, according to visual artist Aundraj Jude. This dynamic approach blends virtual elements seamlessly into real-world environments, offering brands a