“What typeface represents you?”
In April 2009, PRINT selected 20 visual artists under 30 for their annual New Visual Artists edition. It was a banner year featuring Timothy Goodman, Randy Hunt, Nicole Jacek, and Jessica Hische, among others.
PRINT’s editorial team asked each featured artist to select a typeface they felt represented them. After the designers made their decisions, the PRINT team asked Precision Laser in Rhode Island owner Bud Saggal to laser-cut each letter out of a ¾-inch thick piece of plywood—and they photographed the result. This photograph became the opening spread.
The two-person studio, Labour (Ryan Dunn and Weyth Hasen), picked a “big fat megabold” dollar sign set in Normande. Two of the winners picked Chromium One—what are the odds?
Jessica Hische selected Valentine Script, a typeface that she designed.
“I designed Valentine working on holiday type for Tiffany & Co. It’s a script that is whimsical without being too informal. I chose this typeface because I think, as with much of my work, you can see a bit of my personality shining through.”
Jessica Hische, April, 2009
Hische shines through in all of her work—from advertising to books and film, identity to editorial, and everything in between. Her work brings her clients’ vision and marketing goals to life through strategy and collaboration while maintaining a certain Jessica-ness. As a New York Times bestselling author, she guides us all, enriching our lives.
If you’ve seen her present at conferences around the world, you’re familiar with her honesty and accessibility. Many fans were born when she chatted with Debbie Millman on an episode of Design Matters. In 2009, PRINT was a big fan, too. We still are!
Winning New Visual Artist, along with a small handful of other similar awards, contributed hugely to my success. The fact that people still list this win in my bio when introducing me on stage speaks to this! New Visual Artist really helped me stand out in a sea of incredible talent and instantly legitimized me to folks unfamiliar with my work. Plus I’ve stayed in touch with a few of the other winners from my year and we have remained friends and occasional collaborators.
Jessica Hische, April, 2024
PRINT New Visual Artists has been a seminal marker in many storied careers, and we’re honored to bring it back in 2024. Whether you’re a type designer, like Hische, a photographer, data visualizer, motion designer, or [fill in the blank, creative superstar], you can also see your name amongst PRINT’s New Visual Artist ranks.
