Business network Tips
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Leaders often find themselves receiving an average of 3-5 invitations daily from their network, proposing coffee meetings, catch-ups, or introductions facilitated by others. Initially, this may sound like an exceptionally blessed life, but in reality, many leaders express that it often feels like a curse. Why?
First let’s be candid – it’s undeniably flattering when someone expresses the desire to “catch up” or “get to know you.”
However, this seemingly blissful scenario can swiftly turn into an expensive pleasure if you lack control over what, why, and with whom you spend your time. As widely recognized, an hour spent cannot be reclaimed elsewhere.
What’s the objective and outcome?
It’s truly thoughtful of you to contemplate making an introduction. However, take a moment to ponder why two people should meet, ensuring that their time is well-spent and not wasted.
To ensure networking introductions are well-received, take care to articulate precisely why two busy individuals should meet.
Avoid generic statements like “you’re both amazing people.” Instead, provide detailed insight, such as: “Both immersed in Boston’s hospitality industry with similar backgrounds, I, as a close friend to both, am convinced that a 30-minute coffee will yield ideas to enhance how our local high schools address the lack of guidance on pursuing a dignified and meaningful career in hospitality.”
Clearly state the purpose of the meeting and your anticipated outcomes beneficial for both of them.
Double opt in!
Moreover, before making an introduction, secure a double opt-in—ensure BOTH parties agree to the introduction. Avoid the mistake of emailing two people unfamiliar with each other and suggesting they should meet. Don’t be indifferent; invest effort in outlining their commonalities and why they should connect. If uncertain about the potential outcomes, offer to be present to facilitate the conversation. Expecting two strangers to figure out why they should meet is simply not cool.
The lack of specificity is not only frustrating but also counterproductive.
Pay it forward – but…
Be a proponent of “paying it forward,” assisting others without expecting immediate reciprocation. While this underpins the essence of networking, it’s crucial to recognize that excessive demands can overwhelm busy leaders, causing stress and detracting from their business focus.
Before reaching out, connecting two people ponder these basic questions:
Purposeful Connection:
Tip: Clearly outline why they should connect.
Why: Pinpointing areas of mutual benefit enhances the introduction’s relevance.
Common Ground and Connections:
Tip: Identify shared interests, hobbies, or passions.
Why: Explore common connections for conversational touchpoints and camaraderie.
Professional Alignment:
Tip: Understand each person’s professional true goals and aspirations.
Why: Identifying overlaps enhances the introduction and fosters potential collaborations.
By following these basic guidelines, you’ll be the person whose email with the subject “You Two Should Meet” brings excitement, rather than eliciting thoughts like, “Oh, here she goes again with another intro that might waste my time.”
Invest the time and thought to genuinely consider why two individuals should meet. Crafting introductions that truly add value is an art, and you can excel at it!
