India’s Radio City network and UK-based music tech company Beatchain have joined hands to create Muzartdisco, a tech platform and app that will offer “a first-of-its-kind opportunity to independent Indian artists in any genre to release and promote their music.”
Muzartdisco, launched this week at the All About Music conference in Mumbai, is Beatchain’s A&R tool and artist services platform powered by white-label technology which lets artists distribute and retain full rights for their work, while helping record labels connect with independent acts.
White-label technology powers digital ‘arenas’ that can be owned and customized by music companies and labels, catering to artists across genres and territories.
Radio City India is the country’s leading radio network, with a weekly listenership of over 69 million people across 39 cities.
Muzartdisco will be open to Indian artists worldwide and will offer opportunities including a nationwide radio campaign, social media support across Radio City India’s networks, an artist of the month website feature and a nomination for a Radio City Freedom Award. It will also provide unique studio sessions, mentoring, collaborations, and photoshoots.
A&R teams will have access to a “tailored filtering process” on the app.
Ben Mendoza, Beatchain CEO, said: “Technology has revolutionised the music industry, democratising and globalising access to music for consumers and creating incredible opportunities for artists. But the sheer volume of music now available is making music discovery and cut-through more difficult. Our platform enables A&R teams and labels to identify real talent – those already demonstrating the qualities needed for a thriving music career – and can connect artists directly with industry tastemakers.
“Our new partnership with Radio City India, one of the country’s most prestigious media brands, marks our biggest deal yet. By combining our technology with their extensive reach and passion for Indian independent music, together we can offer Indian artists unparalleled opportunities to launch and sustain a career in music.”
Ashit Kukian, CEO of Radio City India, said: “We are on a mission to captivate and connect with audiences worldwide and this partnership will be yet another stepping stone in that direction. Muzartdisco, India’s first one-stop platform for independent artists, will provide 360-degree opportunities to sustain artistic careers as well as avenues to release, promote and track their growth. Radio City has the right mix of communication and marketing tools to enhance the presence of artists on Muzartdisco. This can be leveraged though cross pollination with Radio City’s other internal intellectual properties like SMINCO, Happydemic, JioTV+ amongst others. This strategic alliance will ensure that, by using the latest technologies, we establish a strong foundation for a centre stage where all Indian artists can showcase their talents, get noticed and capture hearts globally.”
