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European Artists

New art exhibition forges cultural dialogues between Europe and the Gulf


As Qatar’s cultural landscape undergoes rapid expansion, a new exhibition by renowned Italian artist Quayola at M7 offers a timely exploration of how generative art and artificial intelligence (AI) can shape evolving dialogues between Europe and the Gulf region.

‘Nuovo Paesaggio (New Landscape)’, presented by the Italian embassy in Doha in collaboration with Fondazione AGO – Modena Fabbriche Culturali and supported by the Directorate-General for Contemporary Creativity of the Italian Ministry of Culture, is on view at M7 (first floor) until July 19.

“Certainly in the region, there is really a cultural explosion. There are a lot of very interesting things happening, and I find my work also starting to circulate more here—that’s something that makes me very happy,” Quayola told ‘Gulf Times’.

The artist, renowned for his innovative use of technology to reinterpret classical art and natural forms, sees the flourishing cultural landscape in the Gulf as fertile ground for such exchanges. “Having this cultural exchange, and this sort of point of view that meets through art, is always a nice thing to witness and to be part of,” he said.

However, Quayola underlined the essential human element in his creations, noting that while technology is fascinating and full of potential, it also carries risks that require occasional restraint. For him, the human component is fundamental, and the crucial question is not what technology is used, but how it is applied.

“As technology becomes more advanced and standardised, the artist’s role is to innovate how it is used… What you see here in this room is the result of observations made with a very specific technology – one that is widely used in a very different context.

“But it is not the technology itself that produces what you see here; it is the human using that technology, sometimes subverting it in unusual ways. What makes this artwork unique is the person, not the technology. And I think how we use technology is a crucial question for the future,” Quayola noted.

Having exhibited globally, Quayola finds the diverse interpretations of his work enriching. He shared that the opportunity to display his art around the world, including in the Gulf, is deeply rewarding. He explained that his work explores universal themes, such as humanity’s relationship with nature and the ways people observe the world, and he considers art to be a form of universal language. While interpretations may vary, he noted, the fundamental core of what his artworks offer remains consistent.

Quayola views his art as “a celebration of nature, and also a celebration of human creativity – in a form where machines are there to enhance our own creativity.”

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