Want more deals? Visit CNN Underscored’s Guide to Black Friday for wall-to-wall coverage of the best discounts to be found during the biggest shopping event of the year.
Every year, Black Friday savings start earlier and last longer — we’re a few days out from the big day, but the online deals extravaganza has been well underway for weeks. Whether you’ve been eagerly curating wish lists for months or a shiver of anxiety runs down your spine at the mere mention of Black Friday, we’re here to make your life a whole lot easier.
We’ve scoured the web and rounded up all the best early deals from reader-favorite and editor-approved brands, and we’ll be updating our list (and checking it twice) every day throughout the month. Shop the lowest prices of the year at tons of retailers, whether you’re shopping for holiday gifts or stocking up on essentials.
Our editors do the heavy lifting of deal hunting so you can shop with ease, so skip the frenzy and save your sanity. If that sounds good to you, be sure to check out all the best early Black Friday deals below.
• Aurate: Treat yourself or a loved one to high quality jewelry for less: our readers can score an exclusive 35% off sitewide with code CNN35.
• Beauty Pie: Avoid the markups on on luxury skin care and cosmetics with a Beauty Pie subscription — and right now get $10 off your first purchase with a free trial or subscription using code CNNSENTME.
• Before: This editor-favorite sustainable toothpaste brand offers gentle yet effective formulas in a fully recyclable tube, and Underscored readers can get 40% off sitewide with code CNN40.
• Catenary: Designed for cats’ comfort and aesthetic elegance, Catenary’s dishwasher-safe Halo Bowls are 20% with the exclusive code CNNXCATENARY20.
• Cozy Earth: From breathable bamboo sheets to cute pajamas to cozy quilts, Cozy Earth offers everything you need for a luxurious night’s sleep, no matter the season. Score 35% off your order with code CNNSALE.
• EarFun: For anyone interested in budget-friendly earbuds, EarFun is the name to know. The brand has consistently held the top spot of our best budget earbuds rankings, and right now you can score lowest-ever prices on the Air, Air S, Air Pro 3 and Free Pro 3 with code CNNDEALS.
• Hydrow: With the latest tech and more than 4,000 workouts, our favorite rowing machine seriously upgrades at-home workouts. Right now, all shoppers take $500 of the original Hydrow Rower and $450 off the Wave Rower, but Underscored readers can score an additional $50 off each using code CNN50.
• Jiggy: Need an all-ages activity to play with the family? Grab a puzzle (or a few) right now — our readers can score an additional 20% off with code CNN20.
• Layla: Through Dec. 4, you’ll save up to $250 on mattresses and $100 on weighted blankets. Plus, our readers can score an additional $15 off any order with code CNN.
• Moon Pod: Shop editor-approved adult beanbags and save 30% sitewide with code JOLLY. Plus, our readers can score an additional 15% off with code CNNPOD15.
• Nolah: Invest in your sleep for less with an additional $100 off already on-sale mattresses with code CNN100.
• Pluto Pillow: Each bespoke Pluto pillow is crafted to your preferences and stats, and our readers can score an additional 10% off our favorite pillow with code CNN10.
• Saatva: Underscored readers can get an exclusive deal using our link — $350 off a $1,000 purchase of mattresses, pillows, toppers and more.
• Universal Standard: First-time shoppers at Universal Standard can save $100 on orders of $200 or more with our exclusive code CNN-EXTRA100.
• Volcanica Coffee: Fresh roasted specialty coffee is 25% off sitewide off with the exclusive code CNN25 at checkout.
• Yana Sleep: Invest in your sleep with the Underscored-approved Yana body pillow. Right now our readers can score 40% off sitewide, the brand’s best-ever offer, using code CNNYANA40.
• Amazon: Of course, Amazon’s already dropping a bunch of early Black Friday deals on everyday essentials, tech splurges and more.
• Bed Bath & Beyond: Save on essentials for your bed, bath … and beyond from the retailer formerly known as Overstock.
• Best Buy: Now’s the best time of the year to score tech splurges for less, so browse brands like Apple, Samsung and Sonos and save.
• Etsy: Etsy’s Cyber Sales Event is back, meaning shoppers can find one-of-a-kind gifts at discounted prices, all while supporting small businesses. Get discounts up to 60% off on a wide array of unique products.
• Lowe’s: Shop limited-time savings on home improvement, outdoor furniture, grills and much more during the retailer’s monthlong event.
• Macy’s: Splurges and everyday essentials are up to 50% off during this promo.
• Nordstrom: Black Friday Deals are live at Nordstrom, with steep savings on bestselling brands.
• REI: During the Gear Up Get Out Sale, happening through Nov. 20, you’ll save up to 30% on your favorite outdoors brands. Plus, members can take 20% off one full-priced item and an extra 20% on one REI Outlet item using code GEARUP23.
• Target: Save across all categories during Target’s early Black Friday sale, including deals on giftable brands like Apple, Beats, Shark and tons more. New deals go live each weekend, so be sure to check back.
• The Home Depot: From seasonal decor to essential appliances, a ton of categories are up to half off right now.
• Walmart: Shop deals on everything from vacuums to kids’ toys and more — everything you need for the holiday season is on sale at Walmart now.
• Wayfair: Wayfair has kicked off its Black Friday discounts so you can save on furniture, holiday decor and much, much more.
• Woot!: Amazon’s companion site is a reliable discount destination every day, and during the Black Friday event you’ll find can’t-miss deals on everything from Sony TVs to Apple headphones to Shark vacuums and much more.
Best early Black Friday tech and appliance deals
Save on laptops, TVs, home security systems and more
• 1More: Our favorite budget over-ear wireless headphones, the 1More Sonoflow, are over $30 off right now.
• Back Market: The leading marketplace for refurbished tech is offering up to 70% off the original retail price for iPhones, iPads, AirPods, speakers, TVs, gaming consoles and more.
• Belkin: Save up to 35% off sitewide, from best-tested smart plugs to editor-approved wireless chargers and much more.
• Best Buy: Now’s the best time of the year to score tech splurges for less, so browse brands like Apple, Samsung and Sonos and save.
• Casetify: Protect your phone in style and save with this sale: buy one, get 15% off; buy two, get 25% off; or buy three, get 30% off.
• Dyson: Dyson’s Black Friday sale features best-ever deals on cordless vacuums, hair care, air purifiers and more.
• Earfun: For anyone interested in budget-friendly earbuds, EarFun is the name to know. The brand has consistently held the top spot of our best budget earbuds rankings, and right now you can score lowest-ever prices on the Air, Air S, Air Pro 3 and Free Pro 3 with code CNNDEALS.
• EcoFlow: Save up to 58% on solar generators, portable power stations, solar panels, and more.
• Govee: Liven up your gaming setup, movie night or party vibe with deals on Govee smart lighting.
• iRobot: Save up to $400 on select Roomba vacuums until Dec. 2.
• Lenovo: You’ll find steep deals on ThinkPads, ThinkBooks and more at Lenovo right now.
• Levoit: Invest in an air purifier for less with these deals.
• LG: You’ll be able to save on refrigerators, laundry machines and more appliances all month long at LG.
• Logitech: Shop discounts on tech from headphones to keyboards, mice to webcams and more with tiered discounts. Use code LOGIBFCM23 at checkout.
• Moft: Take up to 30% off sitewide, plus take additional tiered discounts on sleek tech accessories.
• Roborock: This Underscored-favorite brand is offering premium robot vacuums up to 45% off for Black Friday.
• Roku: Right now you can score deals on a vast selection of Roku streaming devices.
• Samsung: Samsung is offering smartphones, TVs, monitors and more at steep discounts, so shop now.
• Shokz: If you exercise outdoors, these Shokz open-ear headphones help you prioritize your safety without sacrificing your killer workout playlist. Save on the brand’s bone conduction headphones now.
• Sonos: In the world of premium speakers, Sonos is always a top contender, delivering excellent sound quality and streamlined setup. But they aren’t cheap, so take advantage of these rare discounts up to 25% off.
• TCL: Shop innovative TVs and soundbars at steep discounts, thanks to these early Black Friday promotions.
• Ultimate Ears: A bunch of Underscored-approved Bluetooth speakers are on sale during this sitewide sale.
• Whirlpool: Through Nov. 29 you’ll find deals on some of Whirlpool’s bestselling appliances.
Save on mattresses, sheets, weighted blankets and more
• Amerisleep: Score $450 off any mattress with code AS450, plus 30% off adjustable bed bundles, 40% off upholstered bed frames, 20% off pillows and more.
• Avocado: Get 10% off organic mattresses and bedding sitewide with code HOLIDAY.
• Awara: Now through Dec. 4, you’ll score $400 off any mattress.
• Bear: Use code BLACKFRIDAY for 35% off sitewide, plus get free accessories worth up to $400 with the purchase of a mattress.
• Beautyrest: Save up to $900 on premium mattresses from Beautyrest right now.
• Big Fig: Plus-size sleepers can sleep comfortably on a mattress from Big Fig and save $450 with code BIGFRIDAY.
• Boll & Branch: From signature cotton to cozy flannel and airy linen to silky percale, silky-soft bedding from Boll & Branch is 25% off sitewide.
• Buffy: Cozy, eco-friendly bedding is 25% off sitewide, so shop deals on our favorite down-alternative comforter and more as nights get chilly. Plus, shop bundles to save even more.
• Cocoon by Sealy: Save 35% on all mattresses right now.
• Cozy Earth: From breathable bamboo sheets to cute pajamas to cozy quilts, Cozy Earth offers everything you need for a luxurious night’s sleep, no matter the season. Score 35% off your order with code CNNSALE.
• DreamCloud: Take 40% off mattresses through the end of the month.
• Eight Sleep: Score up to $500 off The Pod, an intelligent, temperature-controlling sleep system.
• Eli & Elm: Right now you can shop a BOGO 50% off deal on all pillows at Eli & Elm, including our favorite pillow for side sleepers.
• Essentia: Take 25% off your order and get free pillows with a Lifestyle or Performance mattress.
• Ettitude: Breathable and silky soft, Ettitude’s bamboo sheets (and more!) are 23% off sitewide.
• Hatch: This brand’s thoughtfully designed devices let you program a customized sleep and wake routine. Take up to $40 off today.
• Helix: Helix is offering 25% off sitewide — just use code BF25 at checkout.
• Layla: Through Dec. 4 you’ll save up to $250 on mattresses and $100 off weighted blankets. Plus, our readers can score an additional $15 off any order with code CNN.
• Loftie: Achieve more mindful mornings with 25% off the editor-approved alarm clock and sunrise lamp.
• Luna: Shop high-end, eco-friendly sleep products for less — Luna is offering up to 70% off and new deals every day.
• MagicLinen: Looking to upgrade your bedding? Get 25% off MagicLinen’s entire website — and 30% off bedding bundles — through Nov. 28.
• Marlow: Sporting an innovative zipper that allows you to customize firmness, Marlow pillows offer near-universal comfort and versatility for any sleeper. Get up to 40% off when you stock up.
• Mattress Firm: Now through Dec. 5, get a king-size mattress for the price of a queen mattress, or a queen for the price of a twin, plus receive a free adjustable base with any qualifying purchase.
• Nectar: Take 33% off your order during this sitewide promo.
• Nodpod: Nodpod’s sleep masks are essentially weighted blankets for your eyes, and right now you’ll score 25% off sitewide with code BETTERSLEEP25.
• Nolah: Invest in your sleep for less with an additional $100 off (already on-sale) mattresses with code CNN100.
• Parachute: A rare sale at this bestselling bedding brand means you can take 20% off mattresses, bed frames, furniture, sheets, robes and more. Parachute runs only two major sales per year, so stock up now through Nov. 27.
• Pluto Pillow: Each bespoke Pluto pillow is crafted to your preferences and stats — and our readers can score an additional 10% off our favorite pillow with code CNN10.
• Pom Pom at Home: Outfit your home with cozy bedding and accessories and score 30% off sitewide with code BF30.
• Sealy: Save up to $400 on select adjustable base sets and $200 on mattresses.
• Serta: Save hundreds on a new mattress from Serta right now.
• Siena: Score half off all mattresses throughout the month of November, with prices as low as $199.
• Stearns & Foster: Take $800 off select smart base sets and up to $600 off select mattresses.
• Tempur-Pedic: During the Black Friday Mattress Event, save hundreds on the Adapt, ProAdapt, LuxeAdapt, ProBreeze and LuxeBreeze models.
• Tuft & Needle: Save 25% on Original and Mint mattresses, up to $800 on the Mint Hybrid, plus 10% off furniture and 15% off pillows, mattress protectors, bedding and more.
• Vaya: Get $300 off any mattress with code VAYA300, plus 15% off platform beds with code BF15.
• Yana Sleep: Invest in your sleep with the Underscored-approved Yana body pillow. Right now our readers can score 40% off sitewide, the brand’s best-ever offer, using code CNNYANA40.
• Zoma: Save $150 on any mattress using code WIN150, and score 20% off Sports Pillows and Body Pillows with code BFPILLOWS.
Save on sofas, rugs, desks and more
• Albany Park: Through Nov. 30, save up to 40% on furniture collections, including the bestselling Kova.
• Apt2B: Take up to 50% off during the Cyber Week Event.
• Arhaus: Select furniture and home accessories are on sale right now at Arhaus.
• Article: Hundreds of items — from furniture to home decor and more — are up to 30% at Article.
• Benchmade Modern: Get custom sofas and sectionals — plus bed frames, rugs and more — 20% off sitewide.
• Branch: Branch makes furniture to seriously upgrade your WFH setup — right now, shop discounts on its most coveted products, plus free shipping.
• Brentwood Home: Get 10% off luxurious linens and homeware sitewide with code HOLIDAY through the end of the year.
• Burrow: Save up to 50% on seating, dining, and storage.
• CB2: You’ll find select bestsellers up to 60% off across categories from furniture and bedding to lighting and accessories.
• Crate & Barrel: Score up to 60% off furniture and home decor during the brand’s first Black Friday Warehouse.
• Edloe Finch: All month long you have the chance to score up to 30% off the brand’s most loved designs.
• Ergonofis: All month long, score up to 20% off editor-approved standing desks, plus more office furniture and accessories sitewide.
• Flexispot: Take up to 70% off home office essentials, and score an extra $30 off select standing desks and ergonomic chairs using code BFFSAFF30.
• Homebody: Cozy yet sophisticated, Homebody’s custom modular furniture makes a statement in any home. Save up to 25% now through Nov. 27.
• Houzz: During this Black Friday sale, discounts run up to 80% off.
• Ikea: Outfit your home with well-designed, affordable furniture and storage solutions, with up to 50% off a variety of bestsellers through Nov. 27.
• Joybird: During this early Black Friday sale, score up to 45% off bestsellers and 35% off sitewide on modern handcrafted furniture.
• Lovesac: Lovesac offers ingenious modular furniture solutions like embedded speakers and adaptable sectionals. Through Nov. 26, take up to 30% off sitewide and 35% off Sac bundles.
• Lulu & Georgia: Save 25% on modern, minimalist furniture and home decor during this sitewide sale.
• Moon Pod: Shop editor-approved adult beanbags and save 30% sitewide with code JOLLY. Plus, our readers can score an additional 15% off with code CNNPOD15.
• Outer: Shop gorgeous outdoor furniture and get up to 30% off bestsellers, including sofa sets, wicker, fire pits and more.
• Plufl: Save $200 on the viral as-seen-on-“Shark Tank” brand offering giant dog beds made for humans.
• Raymour & Flanigan: Mattresses and furniture for the entire home are up to 35% off.
• Ruggable: Through Nov. 29, get up to 25% off conveniently washable rugs with code BF23.
• Saatva: Underscored readers can get an exclusive deal using our link — $350 off a purchase of $1000 mattresses, pillows, toppers and more.
• Slumberland: In addition to low prices across the site, an additional discount of $25 off a $100 purchase is yours with code CNNF5G2HU.
• Sundays: Shop thoughtfully designed modern furniture from DTC home brand Sundays and get up to 30% off sitewide through Nov. 28.
• The Citizenry: Shop bedding, rugs and more home goods at discounts of up to 35% off, now through Nov. 28.
Best early Black Friday home decor and office deals
Save on wall art, candles, stationery and more
• ABC Carpet & Home: Shop sitewide discounts on eclectic furniture and decor from this coveted brand.
• Aera: Infuse your home with fragrance for any mood or season with Aera diffusers, all 40% off right now.
• AeroGarden: Keep your home garden flourishing all year long with these deals on indoor gardens.
• Areaware: Use code VERYMERRY25 for 25% off everything from home decor to kids toys to desk organizers and more.
• Artifact Uprising: Score 20% off holiday cards with code DISPLAYWORTHY to spread festive cheer this season.
• Ban.do: Get 35% off sitewide on planners, apparel, accessories and more during Ban.do’s biggest sale of the year.
• Birthdate Co.: Shop personalized astrology candles and jewelry and score up to half off your order, thanks to tiered discounts happening now.
• Boy Smells: Take 25% off candles and fragrances sitewide.
• Cold Picnic: Save 20% on wallpaper, rugs and upholstery sitewide. Our editors are huge fans of the brand, and deals are rare.
• DedCool: From linen sprays to detergent to candles, DedCool’s unmistakable fragrances are 30% off sitewide.
• Dorai: Dorai Home is offering up to 40% off sitewide, so you can save on sleek home products like stone bath mats, soap rests, coasters and more, now through Nov. 30.
• Dusen Dusen: Liven up your home with delightfully whimsical housewares — everything from duvets and bathrobes to umbrellas and oven mitts is 25% off at this Brooklyn-based shop.
• Onsen: Crafted from 100% American-grown Supima cotton, Onsen’s waffle-knit towels are absorbent yet quick-drying and soft yet durable. Get 30% off sitewide right now, plus free shipping.
• Saatchi Art: Save on original art right now at Saatchi — you’ll get 15% off orders over $1,200 with code ARTBF15 and 10% off orders over $750 with code ARTBF10, now through Nov. 25.
• Society6: During this Black Friday sale, get up to 50% off sitewide, including wall art, stickers, towels, clocks and more.
• Staff: Infuse your home with bold color with 15% off Staff’s unique homewares, from plungers to oven mitts to lint rollers and more. Use code JOLLY23 at checkout.
• Staples: Save on school and office necessities during Staples’ best sale of the year.
• The Container Store: Get organized for less with up to 50% off home essentials at The Container Store, now through Nov. 26.
• The Sill: Plant lovers and aspiring green thumbs can save on indoor plants — now through Nov. 27, The Sill is offering up to 40% off.
• The Six Bells: The Brooklyn-based shop is offering unique and antique homewares and accessories up to 60% off.
• Wooj: These stylish, 3D-printed lamps are 20% off sitewide, and 25% off if you bundle two or more.
Best early Black Friday kitchen and dining deals
Save on cookware, snacks, countertop appliances and more
• Atlas Coffee Club: Your first subscription bag of specialty, single-origin coffee is free with code FREECOFFEE. (PS: Tea lovers can score their first box free and up to $55 off gifts with code FREETEA at Atlas Tea Club.)
• Beast Health: Streamline your routines with a powerful, compact personal blender that handles everything from smoothies to soups to sauces and more. You’ll get 15% off your order through Nov. 29.
• Brightland: Boasting gorgeous packaging and delicious flavor, Brightland olive oils are an Underscored favorite. Get up to 30% off, thanks to tiered offers, now through Nov. 28.
• Caraway Home: Gear up for holiday cooking — or score a gift for the home chef in your life — with up to 20% off Caraway’s gorgeous cookware.
• Fellow: Coffee lovers ought to invest in quality gear, and right now Fellow is offering up to 20% off sitewide, so browse items like our favorite coffee scale, the new Opus Conical Burr Grinder and more.
• Fly By Jing: Fly By Jing’s beloved sauces, dumplings, spice mixes and more can majorly amp up your home cooking with a delicious Sichuan edge. Take up to 50% off select products.
• Great Jones: Shop gorgeous cookware and bakeware at up to 50% off through Nov. 27, including deals on the bestselling Hot Dish, Dutch Baby, Sweetie Pie and more.
• Greenpan: Save on our favorite nonstick pan and more, thanks to this sale offering up to 65% off, now through Nov. 29.
• HelloFresh: Score 16 free meals, plus a free first box and surprise gifts with code I9-QFIT6QXN7.
• HexClad: Shop premium hybrid cookware that combines the convenience of nonstick with the durability of stainless steel and save up to 46%.
• KitchenAid: Save hundreds on a classic KitchenAid stand mixer with these deals on some of our favorite models — holiday baking awaits. Plus, save an extra 10% on select appliances when you use code ENJOY10 at checkout.
• Made In: Get up to 30% off chef-quality cookware, bakeware, tableware and knives now through Dec. 3.
• Material: Material offers gorgeous and high-quality kitchen essentials, and right now you can shop the lowest prices of the year on bestselling knife sets and copper-core pans.
• NutriBullet: Blenders are 25% off sitewide with code THANKFULSAVINGS right now.
• Omsom: Shop delicious flavors from a variety of Asian cuisines and get 20% off with code GIFTBETTER.
• Ooni: It’s pizza night every night with some of our favorite pizza ovens, now up to 30% off.
• Our Place: The stylish cookware brand is offering up to 45% off a bunch of its versatile bestsellers, including the cast-iron Always Pan, the Perfect Pot, versatile ovenware sets and more. Plus, the new Wonder Oven and Dream Cooker are seeing their first discount ever.
• Oxo: Quality kitchen tools are 25% off with code BLACKFRIDAY at checkout.
• Simplehuman: Streamline your everyday with innovative trash cans and more home essentials — now through Nov. 27, select products will be 30% off.
• Stasher: Stasher’s airtight silicone bags are safe in the dishwasher or microwave and perfect for dinner leftovers or school lunches. Save up to 40% today.
• Sur La Table: All your favorite cookware brands — including Le Creuset, Breville and All-Clad — are up to 60% off at Sur La Table.
• Truff: Underscored-approved Truff condiments upgrade home cooking with unique and tasty flavors, and right now you can score 30% off sitewide.
• Vitamix: There’s never been a better time to splurge on high-performance blenders and accessories, thanks to these holiday deals live now.
• Volcanica Coffee: Fresh roasted specialty coffee is 25% off sitewide with the exclusive code CNN25 at checkout.
• W&P: Beautiful, sustainable food storage is 25% off sitewide through Nov. 27.
Best early Black Friday clothing, shoes and accessories deals
Save on activewear, intimates, jewelry and more
• Abercrombie & Fitch: Men’s, women’s and kids styles are 25% off sitewide right now.
• Adidas: Shop athletic gear and loungewear up to 70% off during this sale at Adidas.
• Allbirds: A consistent favorite among our readers, Allbirds shoes exist at the intersection of streamlined design and unparalleled slipper-like comfort. Get up to 70% off a bunch of styles right now.
• Ana Luisa: These tarnish-free pieces offer the rare combination of dainty and durable, promising everyday looks that last. Add your favorites to cart for tiered savings up to 30% off.
• Anthropologie: Unique clothes and housewares are 30% off sitewide, and you’ll save even more on sale items.
• Aurate: Treat yourself or a loved one to high-quality jewelry for less: Our readers can score an exclusive 35% off sitewide with code CNN35.
• BaubleBar: Upgrade your everyday collection with everything from nameplates to on-trend hoops to zodiac-themed pendants. Custom items are 20% off, and everything else is 30% off.
• Bombas: During The Big Holiday Sale, take 25% off socks sitewide with code GOBIG25.
• Bonobos: Men’s clothes from sweaters to suits to socks and more are 30% off sitewide.
• Catbird: Catbird is hosting its biggest sale of the year, offering 20% off fine jewelry, including personalized pieces, plus candles, homeware and beauty.
• Cole Haan: Shop discounted shoes, handbags, accessories and much more and save up to 50% off almost everything.
• Crocs: During Crocs’ Black Friday sale, you’ll get up to 60% off versatile footwear.
• Cuup: Cuup bras promise minimalist design, modern colorways and seamless fit — and after testing the bras ourselves, we’re on board too. Everything is 25% off sitewide right now.
• Cuyana: A selection of timeless apparel and accessories is up to 30% off at Cuyana right now.
• Eileen Fisher: Cozy knits, everyday loungewear and understated closet staples are up to 30% off.
• Everlane: Take up to 50% off quality basics, winter-ready outerwear, denim and much more.
• Eyebuydirect: Save on high-quality glasses and sunglasses, including a huge selection of prescription eyewear.
• For Love & Lemons: Use code CYBERWEEKEND for 30% off sitewide.
• Hill House: The brand behind the inescapable nap dress trend is offering 30% off sitewide with code EVERYTHING30.
• Hoka: Many walkers and runners swear by Hoka’s cloudlike sneakers, and right now the brand is offering a gift with your purchase.
• Honeylove: Underscored-approved shapewear is up to 60% off through Nov. 27.
• Indochino: Suits start at just $349 all month long at Indochino.
• J.Crew: From cashmere classics to on-trend accessories, J.Crew has everything you need for a wardrobe refresh up to 50% off.
• Jenni Kayne: Enjoy 25% off everything — from cashmere sweaters to dinnerware — in-store and online.
• Lisa Says Gah: Load up on trendy or vintage-inspired designs from brands like Arq, Baggu, Ganni and more with 25% off sitewide.
• Lululemon: Shop the Underscored-favorite Align leggings, plus tons more activewear and athleisure styles during Lululemon’s Cyber Week Event, live now through Nov. 27.
• Lunya: There’s no better way to infuse some luxury into your routine than by investing in Lunya’s buttery-soft pajamas, loungewear and more, now up to 70% off.
• Madewell: Shop winter fashion essentials up to 40% off, plus browse its up to 70% off sale.
• Mejuri: Gorgeous, dainty jewelry from Mejuri is down to the lowest prices of the year through Nov. 28, with 20% off purchases of $150 or more.
• Naadam: It’s definitely sweater season, so browse cashmere styles right now at Naadam and take 40% off sitewide.
• Nike: Whether you’re shopping for a new pair of kicks, some comfy loungewear or activewear that perfectly suits your workout routine, check out Nike’s Black Friday deals today.
• Nordstrom: Black Friday Deals are live at Nordstrom with steep savings on bestselling brands.
• Nordstrom Rack: Be sure to browse this Black Friday clearance sale for an extra 40% off clearance merchandise.
• Offhours: Achieve maximum coziness in a like-a-robe-but-better Homecoat from Offhours right now. Use code EARLY25 at checkout to get 25% off sitewide.
• Outdoor Voices: Use code HOLIDAY2023 for 40% off exercise dresses, crop tops, pullovers, leggings and more during this sitewide sale.
• Pact: Organic cotton apparel and home linens are on sale during this Black Friday promo.
• Reformation: Sales at this sustainable brand are ultra rare, so shop this 25% off sitewide sale now — shop now before all the best prints sell out.
• Richer Poorer: Shop super-soft loungewear and more at 40% off sitewide right now.
• Rothy’s: Rothy’s shoes prioritize comfort and sustainability without sacrificing style, resulting in versatile pieces with a signature streamlined look. Take up to 30% off sitewide.
• Spanx: The legendary shapewear brand is offering 20% off everything sitewide.
• Splits59: Leggings, yoga pants and more chic activewear is 30% sitewide.
• Studs: Add to your earrings collection with sitewide discounts on studs, huggies and hoops that suit any style.
• Summersalt: Dream of warmer weather and take 30% off swimsuits sitewide during Summersalt’s Black Friday promo.
• Susan Alexandra: Now through Nov. 27, you can get 30% off beaded bags, trinkets and more unique accessories and homewares from this celeb-loved brand.
• ThirdLove: Beyond its Internet-famous bras, the brand also offers a range of size-inclusive activewear, pajamas and more up to 70% off sitewide.
• Tommy John: Take 30% off men’s and women’s underwear sitewide.
• True Classic: Save up to 60% off select menswear styles.
• Under Armour: Take 30% off sitewide with code UAHOLIDAY and get an extra 10% off with code EXTRA10.
• Universal Standard: Plus, first-time shoppers at Universal Standard can save $100 on orders of $200 or more with our exclusive code CNN-EXTRA100.
• Verloop: Knitted sweaters, blankets and accessories are 30% off sitewide with code HOLIDAY.
• Quince: Your go-to for affordable cashmere and silks is offering flash sales every day through Cyber Monday, with deals up to 60% off.
• Zappos: Shop footwear and clothing for the whole family and save during this promo at Zappos.
Save on makeup, skin care, hair tools and more
• Act+Acre: Hair care from this editor-favorite brand is 25% off sitewide, so treat your tresses for less.
• Beauty Pie: Avoid the markups on on luxury skin care and cosmetics with a Beauty Pie subscription — and right now get $10 off your first purchase with a free trial or subscription using code CNNSENTME.
• Benefit: Take 30% off brow products and more sitewide.
• Bluemercury: The more you spend, the more you’ll save at Bluemercury now through Dec. 4 — with up to 30% off your orders.
• Coco & Eve: One of our favorite self-tanners is on sale in addition to tons more hair and skin essentials, up to 50% off sitewide.
• Dermstore: Dermstore is offering up to 30% off cult-favorite beauty brands like Olaplex, Augustinus Bader, Supergoop! and more with code JOY.
• Drybar: Shop best-tested hair dryers, brushes, hair care products and more during this sitewide sale and get the signature blowout look at home.
• Fenty: Savings on Rihanna’s popular beauty brand are rare, so don’t miss this deal: 25% off sitewide, up to 60% off bestsellers and free gifts with orders over $75.
• Fresh: Whether you’re looking to exfoliate, hydrate or purify your skin, Fresh has you covered with natural, plant-based ingredients. Right now, score 50% off bestsellers and 30% off everything else.
• Glossier: Glossier’s biggest sale of the year is here — take 25% off almost everything and 30% off orders over $100 now through Nov. 27.
• Ilia Beauty: Shop versatile beauty from Ilia now and save 20% sitewide, plus get a free gift with any purchase of $150 or more.
• Innisfree: Get 25% off your order at the K-beauty brand, or 30% off if you spend $100 or more.
• Kinship: The sustainable and award-winning beauty brand is offering 30% off when you buy three products and use code FRIDAY30 at checkout.
• Kitsch: Score up to 40% off hair products and more during this sitewide sale at Kitsch.
• Laneige: Save on cult-favorite lip products with 25% off sitewide and get exclusive gifts with your purchase.
• Merit: Shop a rare deal of 20% off clean beauty sitewide.
• Murad: Take advantage of this Black Friday promo offering 30% off skin care sitewide, plus a free full-size moisturizer with orders of $150 or more.
• Nécessaire: Stock up on your favorite products today — you’ll get a free full-size body serum with your order and an additional free body oil on all orders of $100 or more.
• NuFace: NuFace devices can achieve results similar to a microcurrent facial, rejuvenating your skin for a bouncier, firmer look. If you’ve been thinking about splurging, shop now for 30% off sitewide.
• Ouai: The premium hair care brand is offering 20% off sitewide.
• Pattern: Products made for curly, coily and tightly textured hair are 25% off sitewide right now at this Black-owned beauty brand.
• Sephora: Sephora has kicked off its Cyber Week with major deals (up to 50% off!) on skin care, makeup, hair care and more. Stock up on your favorites through Nov. 27.
• SkinStore: A wide array of skin care is up to 30% off sitewide, including bestselling brands like Sunday Riley, CosRX, Elemis and more, with code JOY.
• Soko Glam: Take 35% off all your favorite K-beauty brands at Soko Glam.
• Solawave: All month long, Solawave is offering a sitewide BOGO promo, so snag a skin care device for yourself and a loved one for less.
• Summer Fridays: The brand behind the viral, editor-favorite Lip Butter Balm is offering 20% off with code CYBER and a gift with purchase with orders of $75 or more.
• Tarte: Take 30% off your makeup restock with code CYBERSZN.
• Tata Harper: Shop premium Tata Harper skin care right now and get 25% off.
• Tatcha: Stock up on Japanese clinical skin care with 25% off sitewide and get free gifts with your purchase.
• Then I Met You: Take 20% off the award-winning, rarely on-sale K-beauty brand — our editors swear by it.
• The Ordinary: The Ordinary offers effective clinical formulations with transparent pricing and sourcing of ingredients. Build your own bespoke routine during this rare month-long sale.
• Ulta: This beauty retailer is offering up to 50% off, so check out the wide selection of brands on sale now.
• Youth to the People: Youth to the People skin care has earned popularity, thanks to its gentle yet effective formulas. Now through Nov. 29, you’ll score a 25% sitewide discount.
Best early Black Friday fitness and health deals
Save on exercise equipment, bidets, oral care and more
• August: Shop sustainable period care and accessories and score up to 20% off sitewide.
• Bala: Bala Bangles are the chicest ankle weights you’ll find on the market — and, looks aside, they upgrade any workout with streamlined resistance. Take 30% off your purchase with code PLAYDAY30.
• Before: This editor-favorite sustainable toothpaste brand offers gentle yet effective formulas in a fully recyclable tube, and Underscored readers can get 40% off sitewide with code CNN40.
• Billie: Your rusty pharmacy razor is so yesterday — instead, check out our favorite women’s razor, which offers a flawless shave in a colorful, convenient package. You’ll save 20% on any order over $20 through Dec. 6.
• Cocofloss: Don’t keep lying to your dentist — maintain your habits with 25% off your order at Cocofloss. Use code BF2023.
• Cubii: Get 50% off select seated ellipticals with code SAVE.
• Dick’s Sporting Goods: At the Holiday Gift Shop, take up to 50% off sports apparel, gear and more.
• Diva: Diva’s period care essentials, including the classic menstrual cup, are up to 25% off.
• Hai: Upgrade your “everything shower” with the Hai Smart Shower Head, 30% off right now.
• Hanni: When it comes to smooth, hydrated skin, Hanni’s plastic-free weighted razor blows drugstore options out of the water. Right now you’ll score 25% off shaving essentials sitewide.
• Headspace: Get 50% off annual and monthly subscription plans from a meditation app we love.
• HigherDose: For the wellness obsessed, HigherDose offers self-care splurges — red-light masks, infrared mats and more — that promise myriad benefits, including better sleep. Right now get 30% off sitewide.
• Hubble: At this direct-to-consumer vision brand, take 40% off sunglasses and eyeglasses with code GIFT40.
• Hydrow: With the latest tech and over 4,000 workouts, our favorite rowing machine seriously upgrades at-home workouts. Right now, our readers can score an additional $50 off the Original and Wave rowers using code CNN50.
• Therabody: If you’re seeking professional-grade relief, look no further than a Theragun percussive massager, now up to $100 off.
• Tushy: No longer just a rare luxury or European peculiarity, bidets are going mainstream — and our testers are big fans of Tushy, now offering 30% off all bidets.
Save on grills, camping gear, apparel and more
• Biolite: Shop 25% off sitewide and 42% off the Underscored-favorite FirePit+.
• Bug Bite Thing: The viral Bug Bite Thing delivers on its promise of relief, and right now you can shop 30% off sitewide with code BFCM30.
• Cotopaxi: During this Black Friday sale, take 25% off bestsellers for fall and winter.
• Halfdays: Hit the slopes in style with 20% off cute (yet functional) ski gear.
• Huckberry: Shop outdoor apparel and more at up to 60% off through Nov. 28.
• LifeStraw: Whether you’re roughing it in the wilderness or in the comfort of the indoors, it never hurts to have a LifeStraw on hand, now up to 25% off.
• Oru Kayak: We were impressed by these foldable kayaks’ maneuverability and ease of setup. Right now take up to 50% off and get a free paddle with a kayak purchase.
• Sea to Summit: Save up to 40% on sleeping bags and more through Nov. 27.
• Solo Stove: During Solo Stove’s Black Fireday Sale, shop new promos every day and save on smokeless fire pits ahead of cold winter months.
• ThermoWorks: Save 35% on our favorite digital thermometer as well as more trusty grilling accessories during this Black Friday sale.
• Traeger: Score up to $300 off wood pellet grills, plus save on meat thermometers and more outdoor cooking accessories.
• Upway: Take advantage of this sitewide sale to score discounts between $300 and $1,500 on e-bikes from top-selling brands.
• Weatherman: Next time you get caught in the rain, you’ll be glad to have a Weatherman umbrella on hand — and select styles are 20% off now.
• Yeti: Yeti coolers and drinkware are famously durable, insulated and leakproof — and right now you can take advantage of free monogramming, perfect for a personalized gift. Plus, take 25% off the Rambler Stackable Pint and Stackable Cup in the color of your choice.
Best early Black Friday kids and baby deals
Save on toys, clothes, baby monitors and more
• Carter’s: Kids clothes for school, snow days and more are up to 65% off.
• Hanna Andersson: If your kiddo is already growing out of last year’s clothes, take half off everything sitewide and upgrade their closet for less.
• Lalo: Lalo’s functional baby and toddler essentials are chic, versatile and minimalist, minus the dreaded monotonous beige aesthetic. Shop for mealtime, playtime and bath time during this Black Friday sale, with deals on bestsellers and access to exclusive holiday bundles.
• Melissa & Doug: Kids toys are 30% off sitewide, so snap up the perfect gifts while they’re on sale.
• Owlet: Owlet offers sleep monitors and more baby accessories for the 21st century, and right now products are up to $120 off.
• Primary: Clothes for babies and kids up to 14 years old are up to 40% off at Primary.
• Willow: Cord-free breast pumps provide mobility and freedom, and right now you can score 25% off pumps and bundles and 20% off accessories.
Save on treats, toys, carriers and more
• Catenary: Designed for cats’ comfort and aesthetic elegance, Catenary’s dishwasher-safe Halo Bowls are 20% off with the exclusive code CNNXCATENARY20.
• Chewy: Stock up on pet essentials (and treats) with up to 50% off food, litter, toys, beds, health care and more.
• Fable Pets: At Underscored, we’re big fans of everything Fable Pets has to offer. Spoil your pet with everything from enriching toys to innovative accessories and more — select products are up to 35% off.
• Litter Robot by Whisker: The brand behind the innovative self-emptying litter box is offering a rare sale on all bundles and more cat accessories right now.
• Little Beast: Take 25% off dog clothes sitewide, from hoodies and cardigans to parkas and more.
• Petco: Stock up on all your pet’s favorites and save during Petco’s Black Friday sale.
• West & Willow: West & Willow’s custom pet portraits make a perfect gift for anyone with a furry friend — and now you can score 25% off sitewide.
• Wild One: Shop colorful, well-constructed pet carriers, walk kits, toys and more at Wild One and get 25% off your entire order.
Save on suitcases, neck pillows, carryons and more
• Away: Our favorite suitcases are all 20% off for the first time. Durable, spacious and lightweight, Away luggage is ideal for everything from weekend getaways to long trips abroad.
• Baggu: Get 20% off through the weekend and save on printed everything, from laptop sleeves to totes to home goods and more.
• Cadence: Magnetic and leakproof, these Underscored-approved containers can keep you lined up with your daily meds, weekly skin care routine and more. Best of all, the entire Cadence site is 25% off with code BESTGIFT25.
• Calpak: At Underscored, we’re big fans of Calpak’s ultra-chic hard-shell luggage, versatile duffels, toiletry organizers and more. Everything is 20% off or more right now.
• Dagne Dover: Shop quality luggage, office totes, backpacks and more from Dagne Dover and get 25% off sitewide.
• July: Gorgeous Underscored-approved luggage and travel accessories are on sale right now, so browse the site and save.
• Lo & Sons: Get up to 70% off a selection of stylish luggage through the end of November.
• Monos: If you’ve got travel plans this holiday season, be sure to browse deals up to 30% off this popular luggage brand.
• Roam: Customizable hard-side luggage is $100 off through Cyber Monday.
• Samsonite: Save on trusty luggage from Samsonite (like our favorite hard-shell carry-on), thanks to this 30% off sitewide sale, live now through Dec. 12.
• State Bags: Travel essentials for everyone — including kids — are 25% off sitewide.
• Trtl: Got some trips on the itinerary? Travel in comfort with the Trtl pillow — all pillows are 10% off and bundles are up to 40% off.
• Twelve South: Twelve South tech accessories enhance your devices, fill in the gaps and streamline your habits. Save on a must-have travel accessory, plus AirPods cases, laptop stands and more.
Save on festive decor, gift subscriptions, games and more
• Bokksu: Underscored editors love these curated boxes of Japanese snacks, and right now you’ll get a free $40 gift card with a six-month subscription or an $80 gift card with a 12-month subscription.
• Drizly: Stock up on wine, beer and spirits from this online liquor store using promo code BLKFRIDAY23. Save up to $10 off a Drizly order over $40 through Nov. 27.
• Harry & David: Save 20% on orders of $79 or more with code TOGETHER20.
• Horti: A houseplant subscription makes a great gift, and right now you’ll save on subscriptions and individual plants and accessories.
• Jiggy: Need an all-ages activity to play with the family? Grab a puzzle (or a few) right now — our readers can score an additional 20% off with code CNN20.
• Masterclass: Invest in learning at any age or life stage — and right now, get two memberships for the price of one.
• Michaels: Score up to 60% off all Christmas trees and more crafting essentials and festive decor.
This year, Black Friday falls on Nov. 24, 2023.
Black Friday is traditionally the day after Thanksgiving and marks the official start of the holiday shopping season.
Of course, over the years, Black Friday deals have become available prior to the actual event, with many retailers opening for doorbuster savings on Thanksgiving evening.
Online deals, however, often go live sooner than Black Friday too. Some retailers will have deals live on Nov. 1, and Amazon has announced its Black Friday shopping event will begin on Nov. 17. You can expect to start seeing even more major price drops on the most coveted items at top retailers starting the Monday before Black Friday, Nov. 21, and continuing through Cyber Monday on Nov. 28.
Look out for deals at major retailers like Amazon, Sephora, Target, Best Buy and more, along with sales at smaller brands and businesses looking to get on your radar. There will likely be a few discounts on Apple and Samsung products; smart TVs; gaming and toys; smart home products, including home security and smart lights; vacuums, including Dyson and Roomba; air fryers and other kitchen essentials; and apparel from top brands — to name just a few categories.
Most retailers haven’t officially announced specific deals, but last year we saw savings that ran the gamut from electronics and major appliances to small household items — any of which would make for the perfect gift for at least one person on your holiday list. Here’s a rundown of some of our favorite deals from last year; you can expect similar deals to appear this year.
It can’t hurt to bookmark the sites of your favorite retailers and check back often to see if new promos have gone live. It’s also the right time to sign up for brand newsletters, since they’re often the most direct way to find out when sales start and gain access to special subscriber promos.
And be sure to follow CNN Underscored on Facebook, X (formerly Twitter) and Instagram, and check the site regularly. On Black Friday (and every other day of the year) we’ll be highlighting the best deals around the clock that you won’t want to miss.
