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Peso Pluma named YouTube’s most-streamed artist of 2023


Peso Pluma is coming out on top this year.

The 24-year-old Mexican musician – who released his latest album, “Génesis,” this summer – was YouTube’s No. 1 most-viewed artist of 2023 in the U.S., according to a YouTube Music Charts newsletter released Thursday. He racked up more than 8.5 billion views throughout the year.

His Billboard chart-topper with Eslabon Armado, “Ella Baila Sola,” was the No. 3 most-streamed song this year on YouTube.

“I feel humble and grateful that my music has made it to the top spot on YouTube. A huge thank you to my musicians and team, my fans, everyone at YouTube and all the people who have made this project possible,” Pluma told The Hollywood Reporter in a statement.

USA TODAY has reached out to Pluma’s rep for comment.

Last month, Pluma held multiple spots on Spotify’s most-streamed artists, songs and albums of 2023. In October, he swept the Billboard Latin Music Awards, taking home eight trophies.

Peso Pluma beat out Drake, Bad Bunny and Taylor Swift to become YouTube's most-streamed artist of the year in the U.S.

“It is no longer regional music anymore,” Pluma told USA TODAY earlier this year after “Ella Baila Sola” made history as the first regional Mexican song to enter the top five on the all-genre chart. “This is global, and everyone is listening to Mexican music all over the world.”

“I’m happy that people are identifying me as someone who came to shake up Mexican music and leave (my) legacy behind, and my influence,” he added. “It’s what I love doing most, and me (and my team) aren’t fighting to be in any No. 1 spot. Obviously, it’s any artist’s dream to be at the top, but I know that’s not always going to be the case.”

Top 5 artists of 2023 on YouTube

Here are the top artists that were runners-up this year to Peso Pluma:

  1. Peso Pluma
  2. YoungBoy Never Broke Again
  3. Drake
  4. Bad Bunny
  5. Taylor Swift 

‘This is global’:Peso Pluma talks shaking up music, already having a legacy at 24



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